S.O.B. (Small Owned Business) Marketing

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Episodes
Episodes



May 16, 2024
May 16, 2024
1hr 8 min
Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!
In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.
Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm at:
https://www.visionbalm.com
https://www.facebook.com/visionbalm
https://www.instagram.com/visionbalm/
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters:
00:00 Introduction to Michelle from Vision Balm
3:10 Michelle's Small Business Journey: From Engineer to Photographer
11:20 Dealing with an Identity Crisis
22:33 The Importance of Having a Plan (But Being Flexible)
29:12 The Entrepreneur Journey of Patience and Persistence
37:36 The Value of Freedom in Entrepreneurship
50:58 The Ever-Changing Landscape of Social Media
58:58 The Power of Authenticity and Relatability
01:06:33 Where to Find Michelle and Vision Balm
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
✅ FREE MINI COURSE - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



May 9, 2024
May 9, 2024
1hr 26 min
The word of the week is ✨Authenticity ✨
Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.
Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.
You can find Rae at: https://shopdesigndemon.com
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



May 2, 2024
How to Revive Your DEAD Social Media Account
May 2, 2024
May 2, 2024
46 min
You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!
This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch).
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Content Marketing: Reuse, Repurpose, & Recycle - https://youtu.be/tehAhmMco0w?si=cXDGwOmU7rcbQ1BY
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Apr 25, 2024
Ways to Spring Clean Your Small Business!
Apr 25, 2024
Apr 25, 2024
36 min
Hey you S.O.B.s (Small Owned Businesses)!
This week is all about spring cleaning and what steps you can take to "clean up" your small business.
As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience with the most up to date information.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How To Create a Simple Marketing Plan That WORKS: https://youtu.be/3ouST--c9gA?si=apU3SieEPe_ng8Gr
Ranking in Google's New Search Generative Experience (SGE): https://youtu.be/OAQh2UXVdy0?si=KfKU-mII32bPxOiu
Small Business Emails Are in Danger of Being Blacklisted: https://youtu.be/SGnd1T-oYyg?si=lZb73bEhbYdfJYGY
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Apr 11, 2024
Apr 11, 2024
39 min
A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business.
In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business.
REMEMBER TO FOLLOW US AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Apr 4, 2024
Apr 4, 2024
31 min
Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business.
Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away.
#tiktokban #smallbusinessmarketingtips #smallbusinesstips
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Mar 21, 2024
Mar 21, 2024
39 min
Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility.
You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your business.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Mar 14, 2024
How To Talk About Your Small Business
Mar 14, 2024
Mar 14, 2024
47 min
Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.)
PLEASE REMEMBER TO FOLLOW US.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
One Sentence Business Summary - https://www.youtube.com/watch?v=znU3mF0XFzs
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How We Can Help
Looking for more marketing content? Check us out at The Seasoned Marketer.
Here at the Seasoned Marketer we are marketing experts who work to help small business owners go from CONFUSED to CONFIDENT in their small business marketing.
We can help with small business branding, small business social media, marketing strategy, digital marketing, email marketing, and more.









