S.O.B. (Small Owned Business) Marketing

Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
____________________
Chapters:
0:00 Welcome to the SOB Marketing Podcast 
02:21 You are not your target audience 
04:01 Basic Demographics 
10:29 Pain points & Lifestyle  
23:37 What kind of spender are they? 
30:07 What platforms are they on?
37:08 Where they go for advice and help 
42:37 Who the gatekeeper is in a family 
45:44 How informed are they about your industry?
53:04 Should you grow with your audience or stay focused on one stage?
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

It’s time to focus on the lifeline of your small business - your repeat customers!
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Welcome to the SOB Marketing Podcast
03:45 Marketing Strategies for Recurring Sales
11:34 The Importance of Customer Service
18:34 Building Brand Evangelists
25:09 Cross-Selling and Upselling Techniques
35:29 The Power of Subscription Models
46:41 Leveraging Existing Tools for Sales Growth
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss 
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search.
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked directly by Google - so they definitely are not worth your time.
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
____________________
Chapters:
00:00 Welcome to the SOB Marketing
01:13 Understanding Google’s Generative AI Search
03:35 Myth Busting Marketing Shortcuts
08:42 Debunking AI Text File Myths
11:41 Content Structure and Readability
15:55 Creating Content for People, Not AI
18:21 The Importance of Authentic Backlinks
29:19 Focusing on Quality Over Structure
 
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Google Shares Generative AI Search Best Practices: https://youtu.be/C0hRuUuXEBk 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search. 
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search.
NEXT WEEK we are discussing everything Google said NOT to take seriously when it comes to SEO and AI search, so make sure you are subscribed, following, etc so you don’t miss out on the rest of this conversation!
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction to SOB Marketing
03:45 Google’s Best Practices for Generative AI Search
17:29 Creating Quality Content for SEO
31:24 Technical Requirements for AI SEO
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
SEO Changes in 2026: https://youtu.be/iPVlLja8b58 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.
Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episode and go be the BEST SOB you can be.
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction to SOB Marketing
02:10 Marketing HOT TAKE: Traditional Advertising is GOOD for Getting Local
09:08 Local Chamber of Commerce
13:15 Exploring Print and Local Media
14:36 Harnessing Facebook Groups for Local Engagement
16:49 The Role of Micro Influencers in Local Marketing
20:10 Sponsorships: Engaging with Local Communities
22:37 The Importance of Local SEO
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
SEO Changes in 2026: https://youtu.be/iPVlLja8b58 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We’re going to court! Marketing court. 
There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.
 
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction to SOB Marketing
03:51 Marketing HOT TAKE: Marketing Advice - A Pig In Lipstick??
09:34 Putting Marketing Advice on Trial
25:08 Marketing Advice Trial Results
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s new “business agent for leads” option.
 
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction to SOB Marketing
01:05 Google’s New AI Ad Opportunities
08:35 Conversational Discovery Ads
12:44 Highlighted Answers Ads
22:46 Business Agent For Leads
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction to SOB Marketing
01:27 Marketing HOT TAKE - If It Ain’t Broke - Maybe Fix It?
02:59 The Importance of Auditing Your Marketing Data
16:08 Analyzing Campaign Performance: What to Look For
30:24 Creating Action Plans for Improvement
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How To Build A Marketing Budget: https://youtu.be/yvmE4e4FyRw 
How To Create A Marketing Plan: https://youtu.be/4aZtxHBBBxE 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
Support This Podcast: buymeacoffee.com/sobmarketing 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com