S.O.B. (Small Owned Business) Marketing

What Is Customer Journey and Why It Matters For Your Small Business

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?
 
Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.
 
We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies. 
 
We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively. 
 
Have you ever mapped out your customer journey? Let us know in the comments! 
 
Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
05:52 Understanding Customer Journey vs. Marketing Funnel
11:15 How a Customer Journey Helps Small Businesses
14:09 Stages of a Customer Journey
24:56 Resources for Mapping out Customer Journey
30:28 TLDL: Key Takeaways on Customer Journey
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com/episodes
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The S.O.B. One Person Marketing Survival Guide

As a small business owner handling their marketing on their own, it can be hard to know where to even begin.
This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care. 
As always, we are sharing practical tips and insights to help small business owners navigate the complexities of marketing effectively and efficiently.
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
 
🎥 An extensive library of tutorials 
👯‍♀️A community of like minded small owned businesses
📝 Free downloads and templates for you to jumpstart your marketing
📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
08:36 Know The Basics: Target Audience, Goals, Branding, etc.
16:50 Prioritizing Marketing Channels and Marketing Strategies
20:30 The Importance of Organization and Scheduling
26:18 Automation and Low-Hanging Fruit in Marketing
34:39 Leveraging Resources and Community Support
40:13 Self-Care and Boundaries
42:45 TLDL: Your One Person Marketing Survival Guide Summary
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How to Create a Customer Avatar For Your Small Business: https://youtu.be/XbxCdWO9fig 
 
How to Create a Simple Marketing Plan That ACTUALLY Works: https://youtu.be/3ouST--c9gA 
 
Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Get Out of a Creative Funk With Your Marketing

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.
 
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including seeking inspiration from outside one's industry, repurposing existing content, and the importance of community support. 
 
Is there something specific you do to get yourself out of a creative funk? Let us know in the comments!
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:45 Navigating Marketing in a Funk
05:48 Finding Inspiration Beyond Your Business’s Industry
11:30 Repurposing Content for Fresh Ideas
15:46 Recognizing Growth and Progress
22:10 Returning to Basics and Target Audience Needs
25:29 The Importance of Scheduling
30:10 Leveraging Community Support
36:51 TLDL: How To Get Out of a Creative Funk Summary
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Content Marketing: Reuse, Repurpose, & Recycle: https://www.youtube.com/watch?v=tehAhmMco0w
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Handling Rejection as a Small Business w/ Special Guest Revisionist Studio

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt.
In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections from artisan markets and craft fairs, this conversation is a must listen for every small business owner - whether you participate in markets or not.
Caroline shares with us her opinions on imposter syndrome, how she handles rejection, and offers tips for small business owners on how to move past rejection and criticism.
Thank you again to Caroline for speaking with us! Go check her out, we will add her information below. If you’re interested in coming on the podcast, let us know! Email us at Help@TheSeasonedMarketer.com.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:28 Meet Caroline Clark: Revisionist Studio
09:55 Handling Rejection and Criticism as a Small Business Owner
15:42 Understanding Imposter Syndrome
22:44 The Importance of Finding the Right Market
43:56 Objective vs. Perceived Rejection
50:18 Reframing Rejection for Growth
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Revisionist Studio:
Instagram handle: @revisioniststudio
Website: http://revisioniststudio.art/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What Small Business's Need To Know About Google's New Short Video Tab

Google’s latest update can actually help your small business be seen!
 
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.
 
Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small businesses using video in their marketing, and what to focus on in your content creation if you want to be found on Google. 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
04:41 Google’s New Short Video Tab
10:33 Google’s Strategy to Attract Younger Audiences
19:24 Optimizing Content for Google Search
30:52 TLDL: How Google’s New Short Video Tab Can HELP Your Small Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Attracting Customers To Your Small Business | Part 2: Returning Customers

Welcome to Part 2 of our two part series - attracting customers.
 
This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty.
 
Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat customers.
 
If you haven’t watched Part 1, we suggest you watch that first: https://youtu.be/cEEP2yGseXM
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
04:40 Attracting Repeat Customers to Your Small Business
06:47 Goals for Retaining Customers
12:27 Personalization in Customer Experience
21:22 Ongoing Support and Customer Feedback
29:28 Marketing Strategies for Retaining Customers
44:28 Nurturing Community for Customer Retention
48:53 TLDL: Summary of Attracting Repeat Customers to Your Small Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Attracting Customers To Your Small Business | Part 1: New Customers: https://youtu.be/cEEP2yGseXM
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Attracting Customers To Your Small Business | Part 1: New Customers

As a small business, you deal with two different kinds of customers: new and returning.
This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and customer engagement.
Join us next week for part 2, where we explore marketing strategies specifically aimed at attracting returning customers.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
06:00 Goals for Attracting New Customers
13:50 Importance of First Impressions
20:27 Leveraging Discounts and Referrals in Your Marketing
26:26 Partnering with Local Businesses
37:18 Effective Marketing Strategies for Attracting New Customers
53:04 TLDL: Attracting New Customers Summary
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How To Create a Customer Avatar: https://youtu.be/XbxCdWO9fig
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Handle Negative Publicity as a Small Business

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.
We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.
Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:24 Understanding Negative Publicity for Small Businesses
04:00 Local Controversy: Zachary's Daiquiris
12:50 Assessing the Situation in a PR Crisis
19:49 Crafting a Thoughtful Response
36:23 Creating a PR Crisis Plan
42:28 TLDL: How To Handle Negative Publicity
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
TikTok Profile That Broke Story: @sarahebaus
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Resources Small Businesses Need To Know About

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.
This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.
Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!
PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
03:48 Grow With Google
11:45 Service Corps of Retired Executives (SCORE)
15:56 Help A Reporter Out (HARO)
20:07 HubSpot Academy
24:00 Small Business Development Centers (SBDC)
30:25 The Seasoned Marketer & the S.O.B. Community
34:12 TLDL: Marketing Resources for Your Small Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Grow With Google: https://grow.google
Service Corps of Retired Executives (SCORE): https://www.score.org/topics/marketing
Qwoted (HARO Alternative): http://qwoted.com/
HubSpot Academy: https://app-na2.hubspot.com/academy/242424395/
Small Business Development Centers (SBDC): https://www.scsbdc.com/training-events
U.S. Chamber of Commerce: https://www.uschamber.com
The Seasoned Marketer: http://theseasonedmarketer.com/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________  
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Red Flags Small Businesses Need To AVOID

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think.
Join us as we discuss why each of these red flags are problems, how to avoid them, and how to grow your small business!
Don’t like one of our takes? Let us know in the comments! We want to hear from you.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review
03:33 The Importance of Consistency in Your Marketing
07:50 You Are NOT For Everyone - The Importance of Having a Target Audience
12:25 The Role of Analytics and Customer Feedback in Your Marketing
18:20 Focusing On Your Target Audience, NOT Yourself
22:48 Repeat Customers Are Just as Important as New Customers
26:46 Building Your Ecosystem BEYOND Social Media
28:37 Diversifying Your Marketing Strategies
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How to Create a Customer Avatar for Your Small Business: https://youtu.be/XbxCdWO9fig 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
The Seasoned Marketer YouTube Channel: https://youtube.com/@theseasonedmarketer?si=SR2ap-WRSl4ygKBJ
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com