S.O.B. (Small Owned Business) Marketing

How Small Businesses Can Overcome Burnout: With Special Guest Augie Johnston!

Burnout. As a small business owner you are usually the sole person responsible for getting work done - but this can be a slippery slope for your mental health. We talk with Augie Johnston, the CEO and creator of VidChops, about recognizing burnout and knowing when to walk away.
 
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If you have any topics you would like us to discuss, please email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com. 
 
RELATED CONTENT
 
Interested in VidChops? Check them out here: https://vidchops.com
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction. LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/
 

WTF Is Omnichannel Marketing Strategy?

Omnichannel marketing strategy - sure you've heard the phrase before but what exactly is it? In this episode we break down exactly what an omnichannel marketing strategy is, and why your small business should be looking into it.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
If you have any topics you would like us to discuss, please email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.
RELATED CONTENT
Talking About Market Research Episode: https://www.youtube.com/watch?v=xUsG27Kwra4
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/

Why Google Matters For Your Small Business

Google can seem like a difficult tool to use, with talks of something called "SEO strategy", and technology in general being hard to understand. In this episode, we break down why your small business should be using Google as a tool, and how you can go about doing this. Do not worry, we have simply suggestions that will be easy for anyone - no matter your understanding of technology.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! I
f you have any topics you would like us to discuss then email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.
--- RELATED CONTENT ----
Podium's 2021 State of Online Reviews Report: https://www.podium.com/guides/2021-state-of-reviews/
The Seasoned Marketer Helpful Content Update Breakdown: https://www.youtube.com/watch?v=cbLo2bEfTSE
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/

How To Stay Relevant In Your Off Season

Most businesses have a time of year where they are busy, and a time of year where they are a little slower. In this episode we discuss how small businesses can stay relevant during their off season. We share suggestions and examples of ways your small business can stay busy no matter the time of year.
 
PLEASE FOLLOW AND LEAVE US A REVIEW! We appreciate your support.
 
 If you have any topics you would like us to discuss then leave them in the comment section ⬇️ or email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.

Is Event Marketing Worth It For Small Businesses?

Event marketing is our FAVORITE, but it can sometimes feel like the time, effort, and stress involved is just not worth it. In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we discuss when event marketing is worth your time as a small business.
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you.
Our ROCK YOUR FAIR course will give you all the information from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials.
A community of like minded small owned businesses.
Free downloads and templates for you to jumpstart your marketing.
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is Traditional Marketing Dead? (Why It Matters For Small Businesses)

Print marketing is NOT dead, and in this episode of the S.O.B. (Small Owned Business) Marketing podcast, we explain why we hate this phrase. Traditional marketing/advertising is still a viable option for you when trying to promote your small business, and they might even do better than new digital advertising options.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials.
A community of like minded small owned businesses.
Free downloads and templates for you to jumpstart your marketing.
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Does Your Small Business Have A Brand Identity?

Branding is more than just logos, colors, and consistent imagery. Your small business is a person (just stick with us) and branding is its personality. Join us for a deep dive on what is included in good branding and how to go about creating a strong brand for your business.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials.
A community of like minded small owned businesses.
Free downloads and templates for you to jumpstart your marketing.
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Brand Identity Worksheet: https://theseasonedmarketer.com/brand-identity/
Branding Sheet Template: https://theseasonedmarketer.com/templates/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Market Research | A How To For Small Business Owners

As a small business, can you run market research on your target audience? Do you really know what your customers want? We know market research can seem scary, time consuming, and expensive, but it doesn't have to be!
In this week's episode of the S.O.B. (Small Owned Business) Marketing podcast, we talk about why market research and collecting data is so important, and how small businesses can go about it.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com