S.O.B. (Small Owned Business) Marketing

Why Every Small Business Needs a Ribbon Cutting (and How to Plan Yours!)

Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉
Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community.
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business.
Learn:
✂️ What a ribbon cutting is and why it’s important
📅 When to host a ribbon cutting
📋 How to plan a successful event on your own or with your local chamber of commerce
Discover how to generate free press and boost your business visibility with a well-executed ribbon cutting and press releases. Subscribe now and make your grand opening unforgettable! 🚀 _________________________________
Chapters:
00:00 Introduction and Thank You
01:58 Overview of Ribbon Cuttings
11:54 Choosing the Date, Location, and Invitations
25:26 Crafting an Engaging Speech
30:55 Creating a Flow and Engaging Activities for you Ribbon Cutting
36:53 Maximizing Free Press through Press Releases and Social Media
38:30 Real Life Example of a Ribbon Cutting
44:29 Thank You For Listening. Please Follow & Leave a 5 Star Review
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Get Your Small Business in the News With a Press Release

Get your small business in the news for FREE with the power of press releases!
This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to:
✅ Understand what makes a story “newsworthy”
✅ Write an attention-grabbing press release
✅ Reach out to journalists successfully
✅ Hear real examples of press releases done right (and wrong!)
We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.
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Chapters:
00:00 Remember to Subscribe & Share With Other Small Business Owners
02:24 The Power of Press Releases for Small Businesses
06:55 Bridging the Gap: Press Releases and Journalists
09:15 The Changing Landscape of News Media
14:09 Examples of Successful and Unsuccessful Press Releases
27:14 Submitting Your Small Business's Press Release
34:34 Press Release Outline
38:48 Take a Chance and Write A Press Release
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: PR List Tracker: https://theseasonedmarketer.com/pr/ Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Organic Marketing Strategies for Small Business

Marketing your small business in 2024 without paid ads can feel daunting, but it is possible!
This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like:
📲User-generated content
🤳 Social media marketing
👩‍💻 Reviews
📧 Email marketing
💻 Blog posts & SEO
🎙️ Starting a podcast
🤝 Networking Discover how to be strategic and implement these tactics effectively. Join us for valuable insights to grow your business organically!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters:
00:00 Introduction and Call for Topics
1:39 Promoting Your Small Business Without Paid Advertising
04:43 The Power of Blog Posts for Organic Reach
10:34 Repurposing Blog Posts for Social Media Content
12:38 Social Media Marketing
19:00 Rock Your Fair: Event Marketing Course
20:04 Harnessing User-Generated Content for Brand Evangelism
26:13 The Importance of Reviews for Small Businesses
34:34 Maximizing the Potential of Email Marketing
38:30 Starting a Podcast to Connect with Your Audience
45:38 Networking: The Old-School Way to Promote Your Small Business
52:26 Recap on Organic Marketing Tactics
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Quarry Shoppe: https://quarryshoppe.com
 
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Tips for Small Business Owners at Craft Fairs & Markets

First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!
We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful:
📦 Practice your table display setup
❓Ask questions and stay curious
📋 Stick to the rules and guidelines
⚠️ Be prepared for unexpected challenges
💬 Master body language and interactions
 
Join us as we share essential advice to help you thrive as a small business vendor. Don't miss out on these crucial insights!
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Chapters:
00:00 Introduction
04:48 Rock Your Fair Course
10:05 Be Curious and Ask Questions
18:00 Introducing the Display Audit Service
27:10 Taking Breaks and Budgeting for Market Participation
37:13 Considering Competition and Event Vibe
39:44 Engaging with Customers
48:16 Not Everyone Will Like Your Products
55:43 Join The Small Owned Business (S.O.B.) Community
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Ew! Emmie Web Art: https://www.ewemmiewebbart.com
Yallmart: https://www.yallmartsc.com
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com 

3 AI Tools we LOVE for Small Business Owners

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀
 
🔧 Opus Clip - Transform your videos into engaging clips.
🤖 Chat GPT - Your AI-powered content creator and assistant.
🎨 Canvas AI - Create stunning visuals effortlessly.
 
Join us as we dive into how these AI tools can revolutionize your small business marketing strategy. Learn practical tips, real-life experiences, and our recommendations on how to harness the full potential of AI in your business.
 
Don't miss out on these game-changing tools!
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
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Chapters
00:00 Please Consider Leaving Us a Review
02:00 AI Tools for Small Business Efficiency
12:00 Opus Clip: Creating Short Form Content
21:50 Chat GPT: Optimizing Content Creation
33:12 Unlocking the Power of Canva’s AI Features
49:05 Optimizing Content Creation With AI Tools
51:35 Leave a Review, Follow, Like, and Subscribe!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Chat GPT Prompts Download: https://theseasonedmarketer.com/prompts/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Choosing the Right Email Marketing Platform

In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.
 
We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization.
MAKE SURE TO FOLLOW US AND LEAVE A 5 STAR REVIEW!
 
00:00 Introduction and Overview
6:27 Choosing an Email Marketing Platform
9:13 Considerations for Selecting a Platform
15:55 Take Advantage of Free Trials
22:38 Integrating Other Marketing Channels
30:45 Audience Segmentation and Personalization
36:58 Mobile Optimization
43:12 Thank You for Listening!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training  
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Do Instagram Hashtags Still Boost Small Business Growth in 2024?

In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.
 
Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted.
 
Join us as we discuss:
• The current role of hashtags in your social media strategy
• Best practices for using hashtags on Instagram and other platforms
• Expert recommendations for small business owners
Learn how to adapt your social media marketing strategy to maximize engagement and growth!
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters 00:00 Introduction and Topic Request
01:54 The Relevance of Hashtags in Social Media Marketing
04:44 Hashtags: Not as Important as Before
08:02 Strategic Use of Hashtags: Narrowing Down the Audience
15:52 The Debate: Number of Hashtags and Where to Post Them
17:10 Instagram: Three to Five Hashtags and Placement Options
18:39 Research and Conflicting Data on Hashtag Usage
21:20 Instagram's Perspective on Hashtags
26:30 Hashtags in Marketing Campaigns
28:24 DiGiorno Pizza Hashtag Mishap
33:00 Hashtag Usage on Facebook and Twitter
36:32 Importance of Content and Keywords
37:48 Thank You For Listening!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Banned Instagram Hashtags List - https://blog.kicksta.co/a-complete-list-of-banned-hashtags-you-should-avoid/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Go From Side Hustle to Full Time Entrepreneur | with guest Michelle of Vision Balm

Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!
In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.
Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm at:
https://www.visionbalm.com  
https://www.facebook.com/visionbalm
https://www.instagram.com/visionbalm/
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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Chapters:
00:00 Introduction to Michelle from Vision Balm
3:10 Michelle's Small Business Journey: From Engineer to Photographer
11:20 Dealing with an Identity Crisis
22:33 The Importance of Having a Plan (But Being Flexible)
29:12 The Entrepreneur Journey of Patience and Persistence
37:36 The Value of Freedom in Entrepreneurship
50:58 The Ever-Changing Landscape of Social Media
58:58 The Power of Authenticity and Relatability
01:06:33 Where to Find Michelle and Vision Balm
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
✅ FREE MINI COURSE - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Authenticity in Your Small Business | with Special Guest Rae S. from The Design Demon

The word of the week is ✨Authenticity ✨
Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.
Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.
You can find Rae at: https://shopdesigndemon.com
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Revive Your DEAD Social Media Account

You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!
This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch).
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Content Marketing: Reuse, Repurpose, & Recycle - https://youtu.be/tehAhmMco0w?si=cXDGwOmU7rcbQ1BY
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com