S.O.B. (Small Owned Business) Marketing

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).
Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.
Don't worry! We have tips to help get a head start on prepping for SGE.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training  
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com  
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.
 
Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? Let’s talk about it in the comments!
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction (Please Leave us a Review)
03:20 Marketing HOT TAKE: Marketing Strategies Can Be Short-Term AND Long-Term
04:36 Defining Short-Term Marketing
10:57 Understanding Long-Term Marketing
15:11 Gardening Analogy: Short vs Long-Term
19:42 The Importance of Balancing Both Strategies
23:30 TLDL - Understanding Short-Term vs Long-Term Marketing
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
SEO Changes in 2026: New SEO Terms You Need to Know: https://youtu.be/iPVlLja8b58?si=azs3jrJiW6zhL3cB 
 
How to Build a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw?si=dq7OFRekXxG0A9Yh 
 
How to Build a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE?si=KO7vqSOoJFhZShb4 
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. 
 
Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction (Please Leave us a Review)
01:48 Marketing HOT TAKE - Is Google Still Relevant
06:03 Notebook LM Introduction
22:13 Google Opal Introduction
31:05 TLDL; How Google Opal and Notebook LM Can Help Your Small Business
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs.
Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here.
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction (Please Leave us a Review)
01:46 Marketing HOT TAKE - The Importance of Simplicity in Marketing
07:21 Leveraging Community Engagement
20:12 Creative Marketing Strategies for Small Businesses
32:24 Guerilla Marketing Idea
47:30 Advertise On Podcasts - Including This One!
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.
 
We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.
 
Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction (Please Leave us a Review)
04:00 Defining Cold Calling
07:16 The Effectiveness of Cold Calling
11:57 Opportunity Cost in Marketing
28:03 TLDL; Is Cold Calling Still An Effective Marketing Strategy?
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Introducing Omnichannel Marketing and Its Importance for Small Businesses: https://youtu.be/13kwcYrkJ3U 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. 
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.
 
SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Introduction (Please Leave us a Review)
09:51 What Is a SWOT Analysis?
22:15 How To Create a SWOT Analysis
29:33 TLDL; Can a SWOT Analysis Help Your Small Business?
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
How To Create a Marketing Plan You’ll ACTUALLY Use in 2026: https://youtu.be/4aZtxHBBBxE
 
How To Create a Marketing Budget You’ll ACTUALLY Use in 2026: https://youtu.be/yvmE4e4FyRw 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!
We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.
 
Learn where to find Southern Curiosities in our Related Content section down below. 
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Southern Curiosities Introduction
03:14 Introduction to Custom an Commission Work
10:00 Finding Your Niche in the Market
14:12 Managing Customer Expectations
28:00 Understanding Pricing and Value in Art
35:08 Balancing Custom Orders and Product Inventory
47:19 Marketing Custom Work and Customer Engagement
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Southern Curiosities: 
https://www.southerncuriosities.com
https://www.instagram.com/southerncuriosities
https://www.tiktok.com/@southerncuriosities
https://www.facebook.com/southerncuriosities
 
Turning Passion into Profit (w/ Southern Curiosities): https://youtu.be/yY199O114Dw 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com