S.O.B. (Small Owned Business) Marketing

Email Marketing Best Practices

Are you a small business owner looking to improve your email marketing strategy? You're in luck! In this episode we dive into the best practices for email marketing to help take your business to the next level. We'll cover everything from legal requirements to how many emojis is too many.
 
Don't overlook email marketing just because it may not seem fun or glamorous - it has the highest ROI of any marketing strategy. By following these best practices, you can ensure that your emails are not only legally compliant, but also engaging and effective. Tune in to learn how to make your inbox happy and create content that resonates with your audience. Don't miss out on this valuable advice for optimizing your email marketing strategy!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
PLEASE REMEMBER TO SUBSCRIBE AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/ @TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Uplevel Your Small Business Marketing With Consistency

When it comes to owning and operating a small business - being consistent is what brings customers back again and again, growing your customer retention rate. In this episode we discuss how being consistent across your initiatives will help you in the long run, and some tips on how exactly you can stay consistent.
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
PLEASE REMEMBER TO SUBSCRIBE AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/ @TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Lessons for Small Business Owners from Liquid Death

Differentiation is 𝙠𝙚𝙮 when it comes to standing out against your competitors.
In this episode of S.O.B. Marketing podcast we go into depth about why and how Liquid Death's marketing helped them become the success they are today in less than 10 years. We discuss specifics and how, as a small business owner, you can apply these real life marketing lessons to your own marketing strategy.
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
How To Write Your One Sentence Business Summary: https://www.youtube.com/watch?v=znU3mF0XFzs
3 Way Your Mission Can Help: https://www.youtube.com/watch?v=2l89Ne2gnHA
PLEASE REMEMBER TO SUBSCRIBE AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/ @TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Traditional Advertising Modernized

With the advancement in technology, traditional advertising options have taken on new life with modernized options for small business owners. In this episode we talk about modernized options that can help your business grow, and how to go about these new advertising methods.
RELATED CONTENT:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
 
PLEASE REMEMBER TO SUBSCRIBE AND LEAVE A 5 STAR REVIEW! 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend:
https://smallownedbusinessmarketing.podbean.com/
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/channel/UCx0_8-uPo910HO5oZswfCfQ
**Facebook: https://www.facebook.com/theseasonedmarketer/
**Instagram: https://www.instagram.com/theseasonedmarketer/
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hustling 101: Tips From a Natural Born Hustler, Karen Romano

Hustling (or making sales) can sometimes make us feel uncomfortable. BUT, as a small business owner you have to hustle to make the most out of your business. This episode's guest star Karen Romano, a natural born hustler, is here to discuss how small business owners can stop feeling uncomfortable about sales, and instead make the most out of every interaction!
 
PLEASE REMEMBER TO SUBSCRIBE AND LEAVE US A 5 STAR REVIEW!  
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
https://www.youtube.com/ @TheSeasonedMarketer 
** Facebook: https://www.facebook.com/TheSeasonedMarketer
** Instagram: https://www.instagram.com/TheSeasonedMarketer
 
SEND ALL COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hiring Graphic Designers: What Small Businesses Need To Know

As a small business owner you are probably used to creating all of your marketing material yourself - but do not dismiss the idea of hiring a graphic designer!
In this episode we discuss when a small business should consider hiring a graphic designer and everything you need to know about the process.
RELATED LINKS:
Branding Sheet Template: https://theseasonedmarketer.com/templates/
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PLEASE REMEMBER TO SUBSCRIBE AND LEAVE US A 5 STAR REVIEW!  
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
https://www.youtube.com/ @TheSeasonedMarketer 
** Facebook: https://www.facebook.com/TheSeasonedMarketer
** Instagram: https://www.instagram.com/TheSeasonedMarketer
 
SEND ALL COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Facebook & Instagram Blue Check Verified: Is It Worth It?

Meta (the parent company of Facebook and Instagram) has followed in Elon Musk's footsteps and released the new "Verified Badge" monthly subscription. For up to $30 a month, content creators can get their blue check along with other perks - but is this something small businesses should consider investing in? In this episode we discus the pros and cons of this new monthly subscription, and whether small business owners should consider purchasing the badge once it is available to them.
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PLEASE REMEMBER FOLLOW AND LEAVE US A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
https://www.youtube.com/ @TheSeasonedMarketer 
** Facebook: https://www.facebook.com/TheSeasonedMarketer
** Instagram: https://www.instagram.com/TheSeasonedMarketer
 
SEND ALL COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

QR Code Marketing for Small Business Owners

QR codes may have taken off during COVID, but they are projected to stay. In this episode we discuss how, as a small business owner, there are many ways QR codes can help you grow and promote your business. We also discuss the future of QR codes - AR codes - and how this new technology can help small businesses with their online sales.
Please remember to Subscribe and Leave a Review! If you know a small business owner who could benefit from this information - send them this podcast!
 
Want us to discuss a specific topic? Email us at help@theseasonedmarketer.com
 
SEND ALL COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: 
https://www.youtube.com/@TheSeasonedMarketer
https://www.instagram.com/theseasonedmarketer/

How Small Businesses Can Overcome Burnout: With Special Guest Augie Johnston!

Burnout. As a small business owner you are usually the sole person responsible for getting work done - but this can be a slippery slope for your mental health. We talk with Augie Johnston, the CEO and creator of VidChops, about recognizing burnout and knowing when to walk away.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
If you have any topics you would like us to discuss, please email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com. 
 
RELATED CONTENT
 
Interested in VidChops? Check them out here: https://vidchops.com
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction. LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/
 

WTF Is Omnichannel Marketing Strategy?

Omnichannel marketing strategy - sure you've heard the phrase before but what exactly is it? In this episode we break down exactly what an omnichannel marketing strategy is, and why your small business should be looking into it.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
If you have any topics you would like us to discuss, please email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.
RELATED CONTENT
Talking About Market Research Episode: https://www.youtube.com/watch?v=xUsG27Kwra4
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/