S.O.B. (Small Owned Business) Marketing

How To Create a Customer Avatar For Your Small Business

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?
This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:26 What is a Customer Avatar?
05:27 Basic Customer Demographics
10:33 Technology Adoption Curve
15:40 Psychographic Traits
26:38 Goals and Aspirations of Target Audience
29:36 Identifying Pain Points
32:29 Brand Values Alignment
35:07 Digital and Local Habits
36:46 Language and Tone in Marketing
45:14 TLDL: Key Takeaways on Customer Avatars _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Meta Verified: Is It Worth It For Your Small Business?

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
 
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
 
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at Help@TheSeasonedMarketer.com. We want to answer YOUR marketing questions. 
 
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
 
 
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small Owned Business (S.O.B.) Marketing Podcast's 100th Episode!

We've made it to 100 episodes of this podcast!!! 💯🎉
 
Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.
 
This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.
 
Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The Seasoned Marketer, or email us at Help@TheSeasonedMarketer.com. 
 
Thank you again, here's to many more episodes of helping small business owners succeed in marketing and their business. 🎉
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:56 Celebrating 100 Episodes of Marketing Insights
04:15 Networking Tips for Small Business Owners
08:47 Facebook & Instagram Blue Checkmark Verified
14:10 Lead Magnets in Marketing
20:13 Growing Your Small Business Locally
28:14 Choosing the Right Vendor Market
36:24 The Importance of Google for Small Businesses
42:56 Celebrating 100 Episodes and Lessons Learned
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Networking Tips for Small Business Owners: https://youtu.be/SewV5Fw-CyU?si=YGqfo1ftzLTblaOc
 
Facebook & Instagram Blue Checkmark Verified: https://youtu.be/husBvI8W0Fg?si=OpmGYb8gfxNwBLuP
 
Lead Magnets in Marketing: What They Are & How To Make Them: https://youtu.be/7o_TRgtn8tU?si=dkBYOAOFVpkcgY1w
 
How To Get Local & Grow Your Small Business: https://youtu.be/4jK68Aa6TW4?si=eIjBD5SSQNK7SDEI
 
Picking The Right Vendor Market (w. Guest The Design Demon): https://youtu.be/zPA3dyIVF4M?si=Jizaysn8i0LwjnSb
 
Brick & Mortar Marketing Tips (w. Guest Black Circle Records):
https://youtu.be/ohG8s5vtZ6g?si=A47SZ75p4TUeywy4
 
How To Build a Stand-Out Brand in Your Niche Market (w. Guest Cork & Fizz): https://youtu.be/HAiEqMgS6rU?si=s9UK4uFSlf5gJJYq
 
Turning Passion into Profit (w. Guest Southern Curiosities):
https://youtu.be/yY199O114Dw?si=KKMiLHpT8fcqBdmC
 
Rebranding Your Small Business (w. Guest Sweet Rose Waxing Company):
https://youtu.be/YsXkpShd05o?si=RP4LlsoRINguKmPB
 
Why Google Matters For Your Small Business:
https://youtu.be/mh0rWGneFiI?si=LNvT87XEMsNJkfOp
 
SEO Is Changing in 2025 - Here's What Small Businesses Need To Know:
https://youtu.be/aZG5wBIfVDo?si=DgWVgRTVAFsAn3DW
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Market Your Small Business WITHOUT Social Media

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.
 
Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. 
 
Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve social media. We also talk about how social media is NOT really “free”, and may not be the best option for your small business. 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
04:25 Small Business Marketing WITHOUT Social Media
06:02 Exploring Sponsorships as a Marketing Strategy
13:22 The Power of PR and Podcast Appearances
21:04 Networking: Building Connections in Business
30:32 Email Marketing: Control and Connection
33:06 Reviving Traditional Marketing: Not Obsolete
38:51 Digital Advertising: Strategies for Small Businesses
41:28 Community Engagement: Tapping into Local Opportunities
48:15 TLDL: Diverse Marketing Strategies for Small Businesses
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Be The Change Charleston: https://www.bethechangecharleston.org
 
Donut Connection & Cheesesteaks of Goose Creek: https://www.facebook.com/donutconnectiongc/
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Resources For Small Businesses Affected By Los Angeles Fires

Our hearts go out to everyone impacted by the fires in Los Angeles and California.
This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.
Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! You can also send us an email at Help@TheSeasonedMarketer.com.
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________
Chapters:
00:00 Please Leave Us a 5 Star Review!
01:24 Updated Information as of January 29
08:12 Los Angeles Area Chamber of Commerce Resources
14:11 Los Angeles County Economic Development Corporation
16:04 The U.S. Small Business Administration (SBA) and Other Government Resources
19:05 California Infrastructure and Economic Development Bank
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Los Angeles Area Chamber of Commerce: https://lachamber.com/
Department of Economic Opportunity: https://opportunity.lacounty.gov/how-we-help/emergency-resources/
Open Air Worker Emergency Fund: https://www.inclusiveaction.org/workeraid
California Restaurant Foundation’s Restaurants Care program: https://restaurantscare.org/
Los Angeles County Economic Development Corporation: https://laedc.org/2025-wildfire-assistance/
https://laedc.org/business-assistance/layoff-aversion/
https://laedc.org/planning-for-business-operations-after-natural-disasters/
U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/california-wildfires
U.S. Business Grants website: https://usbusinessgrants.org
Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency
Tax Relief information: https://assessor.lacounty.gov/tax-relief/disaster-relief
California Infrastructure and Economic Development Bank: https://www.ibank.ca.gov/small-business/disaster-relief/
GoFundMe: https://www.gofundme.com/f/wildfire-relief-fund-2025
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Reframing Your Small Business’s Relationship with Social Media

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.
While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.
 
Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. 
Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:46 Reframe Your Social Media Relationship
13:30 Setting Goals for Social Media
24:25 Different Platforms Have Different Marketing Goals
29:37 Attracting the Right Audience
32:55 Building Your Own Community
44:06 Social Media as a Tool
53:37 TLDL: Key Takeaways and Strategies
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

SEO is Changing in 2025 - Here's What Small Businesses Need to Know

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)
With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust.
In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. 
We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards. 
 
This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at help@TheSeasonedMarketer.com. OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:30 Introduction to SEO Changes
03:32 Understanding SGE and Its Impact
07:53 The Importance of SEO for Small Businesses
15:32 Google’s E-E-A-T Guidelines for Content Creation
25:18 The Long-Term Game of SEO
31:01 SGE Specific Tips
34:00 TLDL: Key Takeaways on SEO and Website Content Strategy
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The Power of Mission and Vision Statements for Small Businesses

What is your small business’s guiding star for 2025?
Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. 
In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success.
Now is the perfect time to create a mission and vision for your small business! And if you need help creating one, don’t hesitate to reach out to us, or better yet - join our S.O.B. Community! There you can get our advice, as well as advice from other small business owners on the same journey.
 
Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:30 Understanding Mission Statements
17:27 Understanding Vision Statements
20:39 Practicality of Mission and Vision
25:44 TLDL: Mission and Vision Statements synopsis
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com