S.O.B. (Small Owned Business) Marketing

Why Google Matters For Your Small Business

Google can seem like a difficult tool to use, with talks of something called "SEO strategy", and technology in general being hard to understand. In this episode, we break down why your small business should be using Google as a tool, and how you can go about doing this. Do not worry, we have simply suggestions that will be easy for anyone - no matter your understanding of technology.
 
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f you have any topics you would like us to discuss then email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.
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Podium's 2021 State of Online Reviews Report: https://www.podium.com/guides/2021-state-of-reviews/
The Seasoned Marketer Helpful Content Update Breakdown: https://www.youtube.com/watch?v=cbLo2bEfTSE
 
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information you could need - from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/

How To Stay Relevant In Your Off Season

Most businesses have a time of year where they are busy, and a time of year where they are a little slower. In this episode we discuss how small businesses can stay relevant during their off season. We share suggestions and examples of ways your small business can stay busy no matter the time of year.
 
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 If you have any topics you would like us to discuss then leave them in the comment section ⬇️ or email us at vivian@theseasonedmarketer.com or chelsea@theseasonedmarketer.com.

Is Event Marketing Worth It For Small Businesses?

Events are our FAVORITE, but it can sometimes feel like the time, effort, and stress involved in event marketing is just not worth it. In this episode we discuss when Event Marketing is worth your time as a small business.
If you are a small business looking to get into event marketing, or are already going to events/pop ups/craft fairs but feel as though you need a little help - make sure to head over to our interest page for our ROCK YOUR FAIR course! This way you can be notified when the course is available for you. Our ROCK YOUR FAIR course will give you all the information from how to pick the right event to post-event interaction.
LINK TO ROCK YOUR FAIR: https://theseasonedmarketer.com/ryf/
PLEASE Subscribe! We appreciate your support. If you have a topic you want us to discuss, let us know in the comments or email us at chelsea@TheSeasonedMarketer.com or vivian@TheSeasonedMarketer.com.

Is Traditional Advertising Dead?

Print is NOT dead, and in this episode of the S.O.B. Marketing Podcast, we explain why we hate this phrase. Traditional marketing/advertising is still a viable option for you when trying to promote your small business, and they might even do better than newer digital advertising options.
 
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Does Your Business Have An Identity?

Branding is more than just logos, colors, and consistent imagery. Your small business is a person (just stick with us) and branding is its personality. Join us for a deep dive on what is included in good branding and how to go about creating a strong brand for your business.

Smoke And Mirrors - Talking About Market Research

Do you really know what your customers want? Unless you are performing market research, you cannot be sure you are providing your target market with what they need. We know market research can seem scary, time consuming, and expensive, but it doesn't have to be! In this episode we talk about why market research is so important, and how small businesses can go about it.

To Schedule or Not To Schedule

Content creators say scheduling content helps you stay consistent with your social media marketing, while others say it hinders creativity and quality. So which is the truth? Listen as we discuss the pros and cons of each side and why meeting in the middle is the best bet for your small business.

Don’t Hand Over The Keys To Your Kingdom

Welcome to the S.O.B. marketing podcast! In this episode, we’ll be discussing how to stop relying on social media, and instead convert your following into leads on your own platforms.  With examples on how your small business can go about this, we are here to help you take back the keys to your kingdom and make the most of your social media following.

Welcome to the S.O.B. Marketing Podcast!

Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.'s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn't really work. Tune in every week for a new marketing topic and a deep dive into small business marketing.