S.O.B. (Small Owned Business) Marketing

How To Create A Marketing Plan You’ll ACTUALLY Use in 2026

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step. 
 
DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE: https://www.TheSeasonedMarketer.com/plan
 
Marketing HOT TAKE: Marketing plans do not have to be lengthy or for the entire year! Creating a quarterly marketing plan can help you stay on track and actually reference it. Agree? Let us know in the comments!
 
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
06:46 The Importance of a Marketing Plan
09:07 Creating a Flexible Marketing Plan
11:25 Identifying Marketing Initiatives
15:45 Fixed vs Variable Marketing Initiatives
24:43 TLDL; A Modern Marketing Plan for Small Businesses
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Marketing Plan Download: https://www.TheSeasonedMarketer.com/plan
 
Building a Marketing Budget For Your Small Business in 2026:
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
 
**Facebook: https://www.facebook.com/theseasonedmarketer 
 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Building A Marketing Budget You’ll ACTUALLY Use in 2026

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business. 
 
Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.
 
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
04:56 The Importance of a Marketing Budget
08:22 Consistency and Accountability in Marketing
13:55 Types of Marketing Budgets Explained
15:30 Percentage of Revenue Budgeting Method
20:32 Fixed Amount Budgeting Method
25:11 End of Month Allocation Method
29:09 TLDL; Marketing Budgets for Small Businesses
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

5 Important Questions For Your Small Business's Year-End Review

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies for 2026.
 
Marketing HOT TAKE of the week: Reviewing your marketing initiatives is as important as (if not more important) preparing for your next steps. Reflection is what helps you make educated decisions. Agree or disagree? Let us know in the comments!
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:11 Year-End Review for Small Businesses
05:49 Marketing HOT TAKE: Why Reviewing Is Important
07:55 Evaluating Marketing Efforts
13:34 Understanding Revenue Sources
18:54 Assessing Online Presence
21:22 Is Your Information Up to Date?
24:12 Prioritizing Marketing Activities
25:27 Gathering Customer Feedback
31:38 TLDL; 5 Important Questions for Your Business’s Year-End Review
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
SEO Changes in 2026: https://youtu.be/iPVlLja8b58 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!
Information on the small businesses we talk about in this episode can be found in the Related Content section.
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
07:04 Be The Change Charleston and Strong Messaging
13:29 Heartcore Outdoors and Solid Branding
19:42 Black Circle Records and Social Media Strategy
26:36 Bully Butts Boutique and Product Release
31:48 Motherland Essentials and Experiential Shopping
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Be The Change Charleston: http://bethechangecharleston.org/ 
 
Heartcore Outdoors: http://heartcoreoutdoors.com/ 
 
Black Circle Records: http://blackcirclerecordssc.com/ 
 
Bully Butts Boutique: https://bullybuttsboutique.com
 
Motherland Essentials: https://www.instagram.com/motherlandessentials/ 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Introducing Omnichannel Marketing and Its Importance for Small Businesses

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey. 
 
Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!
 
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:28 Understanding Omnichannel Marketing Strategy
09:12 The Importance of Customer Experience
18:40 Implementing an Omnichannel Marketing Strategy
26:58 TLDL; Omnichannel Marketing for Small Businesses
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk 
 
Support This Podcast: buymeacoffee.com/sobmarketing 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: help@TheSeasonedMarketer.com

Live Shopping: What You Need To Know As a Small Business

Live shopping, the future of retail and a great example of the new trend “shoppertainment”.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new retail landscape, and provide actionable insights.
 
Marketing HOT TAKE of the week: As a small business, are you tired of having to also be “entertainers”, or do you find this trend of “edutainment” and “shoppertainment” fun? Let us know in the comments! 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
06:41 Defining Live Shopping
11:24 Conversion Rates and Engagement
18:16 Target Audience: Gen Z and Millennials
21:38 Preparing for Your Live Shopping Event
29:46 Promoting and Experimenting with Live Shopping
38:00 TLDL; What Small Businesses Should Know About Live Shopping
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Turning Passion into Profit (w/ Special Guest Southern Curiosities): https://youtu.be/yY199O114Dw 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is Podcasting Right for Your Small Business?

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs involved. 
Marketing HOT TAKE of the week: Do we have too many podcasts? Let us know in the comments if you think people should continue to create new podcasts (Team Vivian) or if you think there’s too many podcasts out there already (Team Chelsea).
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
____________________
Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:57 Marketing HOT TAKE: Podcasting Landscape: Too Many or Just Right?
07:35 Benefits of Podcasting for Small Businesses
27:03 What Podcasting is Not Great For
37:34 TLDL; Podcasting for Small Businesses
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Astonishing Marketing Myths And Legends

Marketing myths, legends, and fails, oh my! 
Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be!
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
05:01 The Gerber Baby Food Fable
08:44 KFC’s Translation Mishap
11:00 Mistranslations and Cultural Misunderstandings
12:58 The Chevy Nova Legend
15:31 Colgate’s Frozen Food Folly
18:50 Apple and U2’s Controversial Collaboration
22:32 Surge and Target Demographics
28:30 Braniff’s Language Blunder
31:36 Social Media Marketing Mishaps
_____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Unlocking Holiday Market Sales: Strategies for Small Businesses

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.
 
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season.
 
MARKETING HOT TAKE: Farmers markets and craft fairs are the new malls. Is this helping or hurting small businesses? Let us know what you think in the comments! Especially if you’re a small business who participates in craft fairs and vendor markets.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:56 Marketing HOT TAKE: The Shift from Malls to Markets
06:36 Understanding Consumer Mindset During Holidays
08:25 Tips for Selling Product at a Holiday Market
19:55 The Importance of Storytelling in Sales
25:13 Choosing the Right Markets for Your Small Business
32:33 Enhancing Your Vendor Display for Holiday Markets
37:32 TLDL; Pro Tips for Selling at Holiday Markets
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Rock Your Fair Workshop: https://theseasonedmarketer.com/workshops/
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

SEO Is Changing in 2026: New SEO Terms You Need To Know

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).
We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior.
This week’s Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments! 
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:27 Marketing Hot Take:  Do We Have to Stay Up to Date With AI?
06:45 Understanding SEO and Its Evolution
12:20 SEO: Search Everywhere Optimization
19:09 GEO: Generative Engine Optimization
26:27 AEO: Answer Engine Optimization
40:19 TLDL; New SEO Terms You Need To Know
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com