S.O.B. (Small Owned Business) Marketing

How to Handle Negative Publicity as a Small Business

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.
We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.
Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:24 Understanding Negative Publicity for Small Businesses
04:00 Local Controversy: Zachary's Daiquiris
12:50 Assessing the Situation in a PR Crisis
19:49 Crafting a Thoughtful Response
36:23 Creating a PR Crisis Plan
42:28 TLDL: How To Handle Negative Publicity
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
TikTok Profile That Broke Story: @sarahebaus
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Resources Small Businesses Need To Know About

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.
This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.
Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!
PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
03:48 Grow With Google
11:45 Service Corps of Retired Executives (SCORE)
15:56 Help A Reporter Out (HARO)
20:07 HubSpot Academy
24:00 Small Business Development Centers (SBDC)
30:25 The Seasoned Marketer & the S.O.B. Community
34:12 TLDL: Marketing Resources for Your Small Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Grow With Google: https://grow.google
Service Corps of Retired Executives (SCORE): https://www.score.org/topics/marketing
Qwoted (HARO Alternative): http://qwoted.com/
HubSpot Academy: https://app-na2.hubspot.com/academy/242424395/
Small Business Development Centers (SBDC): https://www.scsbdc.com/training-events
U.S. Chamber of Commerce: https://www.uschamber.com
The Seasoned Marketer: http://theseasonedmarketer.com/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________  
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Red Flags Small Businesses Need To AVOID

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think.
Join us as we discuss why each of these red flags are problems, how to avoid them, and how to grow your small business!
Don’t like one of our takes? Let us know in the comments! We want to hear from you.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review
03:33 The Importance of Consistency in Your Marketing
07:50 You Are NOT For Everyone - The Importance of Having a Target Audience
12:25 The Role of Analytics and Customer Feedback in Your Marketing
18:20 Focusing On Your Target Audience, NOT Yourself
22:48 Repeat Customers Are Just as Important as New Customers
26:46 Building Your Ecosystem BEYOND Social Media
28:37 Diversifying Your Marketing Strategies
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How to Create a Customer Avatar for Your Small Business: https://youtu.be/XbxCdWO9fig 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
The Seasoned Marketer YouTube Channel: https://youtube.com/@theseasonedmarketer?si=SR2ap-WRSl4ygKBJ
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The WORST Marketing Advice We Found on Reddit

Not all marketing advice out there is good.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit.
Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips.
Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the comments! We want to hear from you S.O.B.s.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
04:10 Convincing People of Marketing Funnels
06:04 Hiring Marketing Teams: The Need for Clear Roles
08:56 The Myth of Product Quality in Marketing
13:09 Advertising as a New Business is Essential
16:48 Marketing IS Important
19:34 Hiring Professionals: Is It Necessary?
28:28 “If You Can’t Win Them, Buy Them” What?
30:53 Confusion of Email Marketing Strategies
35:00 “Spam Works” NO!
39:16 “Social Media is Free” The Reality of Social Media Marketing
42:30 The Importance of Differentiation in Marketing
43:48 Avoiding Spammy Marketing Tactics
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What Every Seller Needs To Know: Craft Fairs vs. Retail Marketing | Special Guest Crafted From Faith

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).
In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audience - no matter the scenario.
Where to find Crafted From Faith:
website: http://craftedfromfaith.com/
socials: @CraftedFrom_Faith
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
01:38 Meet Gretchen: A Small Business Owner’s Journey
07:39 Networking: The Key to Success in Craft Fairs
12:57 The Key Difference Between Retail Marketing and Marketing at Craft Fairs
18:02 The Role of Authenticity in Customer Engagement
23:51 Pre and Post Communication: Engaging Customers Effectively
32:42 Establishing Retail Relationships
41:28 Marketing Strategies: In-Store vs. Events
54:33 Consistency & Data-Driven Marketing Decisions ____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Would You Rather Game: Small Business Marketing Edition

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.
 
We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community.
 
Let us know in the comments if you agree with other decisions - or if you think we are wrong! And go be the best S.O.B. you can be. 🫵
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob 
 
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:46 Social Media Marketing Prompts
09:22 Influencer Marketing: One Big Shoutout vs. Loyal Community
13:46 Email Marketing vs. Instagram Marketing
16:10 Free PR vs. Sponsored Content: What’s More Effective
20:50 Time vs. Budget: The Marketing Dilemma
25:18 Hiring Decisions: Agency vs. In-House Marketing
29:11 Negative Feedback: Reviews vs. Comments
30:26 Marketing Tools vs. Outdated Marketing Tactics
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
“Give me 8 minutes, I’ll change the way you think about marketing” video: https://youtu.be/prsEuWKGiXw?si=-u4NoDOkA9nvI5nt 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
 
**Facebook: https://www.facebook.com/theseasonedmarketer 
 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What Is Brand Reputation and Why It Matters For Your Small Business

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation?
In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B. you can be!
 
PLEASE REMEMBER TO LEAVE A REVIEW AND FOLLOW!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:29 Introduction to Brand Reputation
10:35 How Brand Reputation Affects SEO
14:02 Brand Loyalty
21:18 Brand Reputation & Collaboration
23:57 Managing A Good Brand Reputation
39:46 Measuring Brand Reputation
42:10 TLDL: Brand Reputation - Its Importance and How To Manage _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
SEO in 2025: https://youtu.be/aZG5wBIfVDo
How To Set Up Google Alerts: https://youtu.be/cnJqsNJXaWw?si=a4oXTA-3uBJux8s4
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How To Blueprint for Craft Fairs & Markets

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful S.O.B.! 
 
Vivian and I have participated in a LOT of events over the years, and we’ve made a bunch of mistakes. We don’t want small business owners to make the same mistakes, so we created the Rock Your Fair course. It is a comprehensive guide on craft fairs, markets, and event marketing. We discuss everything from how to PICK the right event or market, to how to build an engaging table display. You can learn more about this course here: RockYourFair.com 
 
PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!
 
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:00 Introduction to Craft Fairs and Markets
03:50 Understanding Your Business Identity
09:12 Identifying Your Target Audience
13:30 Researching Events & Markets
21:41 How Much Product Should I Bring To A Craft Fair?
27:10 Track Your Business Data
29:15 The Importance of Practice
38:03 Post-Event Communication
41:09 TLDL: Blueprint for Craft Fair Success Summary
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Rock Your Fair Course: RockYourFair.com 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How To Create a Customer Avatar For Your Small Business

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?
This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:26 What is a Customer Avatar?
05:27 Basic Customer Demographics
10:33 Technology Adoption Curve
15:40 Psychographic Traits
26:38 Goals and Aspirations of Target Audience
29:36 Identifying Pain Points
32:29 Brand Values Alignment
35:07 Digital and Local Habits
36:46 Language and Tone in Marketing
45:14 TLDL: Key Takeaways on Customer Avatars _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Meta Verified: Is It Worth It For Your Small Business?

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
 
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
 
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at Help@TheSeasonedMarketer.com. We want to answer YOUR marketing questions. 
 
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
 
 
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com