S.O.B. (Small Owned Business) Marketing

What Every Seller Needs To Know: Craft Fairs vs. Retail Marketing | Special Guest Crafted From Faith

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).
In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audience - no matter the scenario.
Where to find Crafted From Faith:
website: http://craftedfromfaith.com/
socials: @CraftedFrom_Faith
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
01:38 Meet Gretchen: A Small Business Owner’s Journey
07:39 Networking: The Key to Success in Craft Fairs
12:57 The Key Difference Between Retail Marketing and Marketing at Craft Fairs
18:02 The Role of Authenticity in Customer Engagement
23:51 Pre and Post Communication: Engaging Customers Effectively
32:42 Establishing Retail Relationships
41:28 Marketing Strategies: In-Store vs. Events
54:33 Consistency & Data-Driven Marketing Decisions ____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Would You Rather Game: Small Business Marketing Edition

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.
 
We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community.
 
Let us know in the comments if you agree with other decisions - or if you think we are wrong! And go be the best S.O.B. you can be. 🫵
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob 
 
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:46 Social Media Marketing Prompts
09:22 Influencer Marketing: One Big Shoutout vs. Loyal Community
13:46 Email Marketing vs. Instagram Marketing
16:10 Free PR vs. Sponsored Content: What’s More Effective
20:50 Time vs. Budget: The Marketing Dilemma
25:18 Hiring Decisions: Agency vs. In-House Marketing
29:11 Negative Feedback: Reviews vs. Comments
30:26 Marketing Tools vs. Outdated Marketing Tactics
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
“Give me 8 minutes, I’ll change the way you think about marketing” video: https://youtu.be/prsEuWKGiXw?si=-u4NoDOkA9nvI5nt 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
 
**Facebook: https://www.facebook.com/theseasonedmarketer 
 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What Is Brand Reputation and Why It Matters For Your Small Business

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation?
In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B. you can be!
 
PLEASE REMEMBER TO LEAVE A REVIEW AND FOLLOW!
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:29 Introduction to Brand Reputation
10:35 How Brand Reputation Affects SEO
14:02 Brand Loyalty
21:18 Brand Reputation & Collaboration
23:57 Managing A Good Brand Reputation
39:46 Measuring Brand Reputation
42:10 TLDL: Brand Reputation - Its Importance and How To Manage _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
SEO in 2025: https://youtu.be/aZG5wBIfVDo
How To Set Up Google Alerts: https://youtu.be/cnJqsNJXaWw?si=a4oXTA-3uBJux8s4
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How To Blueprint for Craft Fairs & Markets

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful S.O.B.! 
 
Vivian and I have participated in a LOT of events over the years, and we’ve made a bunch of mistakes. We don’t want small business owners to make the same mistakes, so we created the Rock Your Fair course. It is a comprehensive guide on craft fairs, markets, and event marketing. We discuss everything from how to PICK the right event or market, to how to build an engaging table display. You can learn more about this course here: RockYourFair.com 
 
PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!
 
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:00 Introduction to Craft Fairs and Markets
03:50 Understanding Your Business Identity
09:12 Identifying Your Target Audience
13:30 Researching Events & Markets
21:41 How Much Product Should I Bring To A Craft Fair?
27:10 Track Your Business Data
29:15 The Importance of Practice
38:03 Post-Event Communication
41:09 TLDL: Blueprint for Craft Fair Success Summary
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Rock Your Fair Course: RockYourFair.com 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How To Create a Customer Avatar For Your Small Business

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?
This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:26 What is a Customer Avatar?
05:27 Basic Customer Demographics
10:33 Technology Adoption Curve
15:40 Psychographic Traits
26:38 Goals and Aspirations of Target Audience
29:36 Identifying Pain Points
32:29 Brand Values Alignment
35:07 Digital and Local Habits
36:46 Language and Tone in Marketing
45:14 TLDL: Key Takeaways on Customer Avatars _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Meta Verified: Is It Worth It For Your Small Business?

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!
 
We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.
 
If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at Help@TheSeasonedMarketer.com. We want to answer YOUR marketing questions. 
 
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 Exploring Meta Verified: The Initial Decision
07:17 Features of Meta Verified Business Plus
11:50 Customer Experience with Meta Verified Support
30:00 Meta Verified Basic Promises, Visibility, and Search Optimization
42:14 Marketing Initiative Alternatives
44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts
 
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw==
 
 
Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI=
 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small Owned Business (S.O.B.) Marketing Podcast's 100th Episode!

We've made it to 100 episodes of this podcast!!! 💯🎉
 
Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.
 
This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.
 
Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The Seasoned Marketer, or email us at Help@TheSeasonedMarketer.com. 
 
Thank you again, here's to many more episodes of helping small business owners succeed in marketing and their business. 🎉
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:56 Celebrating 100 Episodes of Marketing Insights
04:15 Networking Tips for Small Business Owners
08:47 Facebook & Instagram Blue Checkmark Verified
14:10 Lead Magnets in Marketing
20:13 Growing Your Small Business Locally
28:14 Choosing the Right Vendor Market
36:24 The Importance of Google for Small Businesses
42:56 Celebrating 100 Episodes and Lessons Learned
 
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Networking Tips for Small Business Owners: https://youtu.be/SewV5Fw-CyU?si=YGqfo1ftzLTblaOc
 
Facebook & Instagram Blue Checkmark Verified: https://youtu.be/husBvI8W0Fg?si=OpmGYb8gfxNwBLuP
 
Lead Magnets in Marketing: What They Are & How To Make Them: https://youtu.be/7o_TRgtn8tU?si=dkBYOAOFVpkcgY1w
 
How To Get Local & Grow Your Small Business: https://youtu.be/4jK68Aa6TW4?si=eIjBD5SSQNK7SDEI
 
Picking The Right Vendor Market (w. Guest The Design Demon): https://youtu.be/zPA3dyIVF4M?si=Jizaysn8i0LwjnSb
 
Brick & Mortar Marketing Tips (w. Guest Black Circle Records):
https://youtu.be/ohG8s5vtZ6g?si=A47SZ75p4TUeywy4
 
How To Build a Stand-Out Brand in Your Niche Market (w. Guest Cork & Fizz): https://youtu.be/HAiEqMgS6rU?si=s9UK4uFSlf5gJJYq
 
Turning Passion into Profit (w. Guest Southern Curiosities):
https://youtu.be/yY199O114Dw?si=KKMiLHpT8fcqBdmC
 
Rebranding Your Small Business (w. Guest Sweet Rose Waxing Company):
https://youtu.be/YsXkpShd05o?si=RP4LlsoRINguKmPB
 
Why Google Matters For Your Small Business:
https://youtu.be/mh0rWGneFiI?si=LNvT87XEMsNJkfOp
 
SEO Is Changing in 2025 - Here's What Small Businesses Need To Know:
https://youtu.be/aZG5wBIfVDo?si=DgWVgRTVAFsAn3DW
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Market Your Small Business WITHOUT Social Media

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.
 
Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. 
 
Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve social media. We also talk about how social media is NOT really “free”, and may not be the best option for your small business. 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
04:25 Small Business Marketing WITHOUT Social Media
06:02 Exploring Sponsorships as a Marketing Strategy
13:22 The Power of PR and Podcast Appearances
21:04 Networking: Building Connections in Business
30:32 Email Marketing: Control and Connection
33:06 Reviving Traditional Marketing: Not Obsolete
38:51 Digital Advertising: Strategies for Small Businesses
41:28 Community Engagement: Tapping into Local Opportunities
48:15 TLDL: Diverse Marketing Strategies for Small Businesses
 
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Be The Change Charleston: https://www.bethechangecharleston.org
 
Donut Connection & Cheesesteaks of Goose Creek: https://www.facebook.com/donutconnectiongc/
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Resources For Small Businesses Affected By Los Angeles Fires

Our hearts go out to everyone impacted by the fires in Los Angeles and California.
This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.
Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! You can also send us an email at Help@TheSeasonedMarketer.com.
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________
Chapters:
00:00 Please Leave Us a 5 Star Review!
01:24 Updated Information as of January 29
08:12 Los Angeles Area Chamber of Commerce Resources
14:11 Los Angeles County Economic Development Corporation
16:04 The U.S. Small Business Administration (SBA) and Other Government Resources
19:05 California Infrastructure and Economic Development Bank
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Los Angeles Area Chamber of Commerce: https://lachamber.com/
Department of Economic Opportunity: https://opportunity.lacounty.gov/how-we-help/emergency-resources/
Open Air Worker Emergency Fund: https://www.inclusiveaction.org/workeraid
California Restaurant Foundation’s Restaurants Care program: https://restaurantscare.org/
Los Angeles County Economic Development Corporation: https://laedc.org/2025-wildfire-assistance/
https://laedc.org/business-assistance/layoff-aversion/
https://laedc.org/planning-for-business-operations-after-natural-disasters/
U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/california-wildfires
U.S. Business Grants website: https://usbusinessgrants.org
Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency
Tax Relief information: https://assessor.lacounty.gov/tax-relief/disaster-relief
California Infrastructure and Economic Development Bank: https://www.ibank.ca.gov/small-business/disaster-relief/
GoFundMe: https://www.gofundme.com/f/wildfire-relief-fund-2025
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Reframing Your Small Business’s Relationship with Social Media

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours.
While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call.
 
Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. 
Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob
 
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:46 Reframe Your Social Media Relationship
13:30 Setting Goals for Social Media
24:25 Different Platforms Have Different Marketing Goals
29:37 Attracting the Right Audience
32:55 Building Your Own Community
44:06 Social Media as a Tool
53:37 TLDL: Key Takeaways and Strategies
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com