S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
Episodes
Thursday Mar 07, 2024
Thursday Mar 07, 2024
The age old question: Do I outsource or try to handle my marketing in house?
In this week's episode we discuss how to decide if it is time for you to outsource (or STOP outsourcing) and what should go into your decision making.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Hey S.O.B.'s! This week we are talking about content marketing and how you are likely making too much unneeded work for yourself!
While fresh content is ALWAYS good, learning when to reuse, recycle, and repurpose content can help you find success AND save you time and effort.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothing But Email Membership: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Feb 22, 2024
Thursday Feb 22, 2024
Nostalgia - it can be a powerful tool for small business marketing. In this episode of the S.O.B. Marketing podcast, we discuss what exactly nostalgia marketing is and how it can be a powerful tool for businesses.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Feb 15, 2024
Thursday Feb 15, 2024
Hey you S.O.Bs! This week on the S.O.B. Marketing Podcast we are talking about affiliate marketing, what it is, and whether it is worth your time. As a small business owner, your time is limited.
We are going to talk about how you can decide whether an affiliate program is worth your time - and everything you need to know about affiliate marketing. (Including the things people DON'T tell you.)
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Feb 08, 2024
Thursday Feb 08, 2024
Hey you S.O.B.s! This week we are talking about competition, and whether you should be keeping a close eye on your competitors.
There is nothing wrong with looking to your competition for inspiration - but watching what others are doing because you want what they have is NOT productive. As a small business owner, you do not have time to waste.
We talk about how you can look to others for inspiration, tools you can use to help you get creative, and why your competition is not as important as you may think.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
NOTHING BUT EMAIL MEMBERSHIP: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Feb 01, 2024
Thursday Feb 01, 2024
Happy February you S.O.B.'s! This week we are talking about Valentine's Day and how small businesses can make the most of this holiday - without feeling icky about it.
Whether you go all in on the holiday, or decide to do an Anti-Valentine's day, we have some ideas and marketing strategies to help you promote your small business.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothin But Emails Service: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Jan 25, 2024
Thursday Jan 25, 2024
This week on the S.O.B. Marketing podcast we are discussing Guerrilla marketing - what it is, how it can help your small business, and an example or two of campaigns.
PLEASE REMEMBER TO FOLLOW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Jan 18, 2024
Thursday Jan 18, 2024
If you have not started your video marketing journey yet as a small business owner, now is the time. Moving into 2024, video marketing is already an extremely important marketing strategy - and it's only going to get bigger from here. That's why we talk about the important things you need to know and tricks that will help you on your video marketing journey. This is a quick and dirty introduction to video marketing for small businesses!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Thursday Jan 11, 2024
Thursday Jan 11, 2024
What works when it comes to marketing your small business is constantly changing. In this week's episode we are discussing marketing strategies that are going to be HUGE in 2024, as well as ways to go about implementing them.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothing But Emails Service: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
Wednesday Dec 27, 2023
Wednesday Dec 27, 2023
In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it.
When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers.
While your target audience is already niched down - segmenting them will help the efficiency of your marketing initiatives.
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
How We Can Help
Looking for more marketing content? Check us out at The Seasoned Marketer.
Here at the Seasoned Marketer we are marketing experts who work to help small business owners go from CONFUSED to CONFIDENT in their small business marketing.
We can help with small business branding, small business social media, marketing strategy, digital marketing, email marketing, and more.