S.O.B. (Small Owned Business) Marketing

What Is Guerrilla Marketing?

Unlock the Power of Guerrilla Marketing for Your Small Business!
In this week's episode of the S.O.B. Marketing Podcast, we're diving deep into the world of Guerrilla Marketing. Discover what it is, how it can transform your business, and hear about some standout campaigns that made a big impact.
Don't miss out—hit follow now to stay updated with our latest marketing insights!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

An Introduction to Video Marketing for Small Businesses

If you have not started your video marketing journey yet as a small business owner, now is the time. Moving into 2024, video marketing is already an extremely important marketing strategy - and it's only going to get bigger from here. That's why we talk about the important things you need to know and tricks that will help you on your video marketing journey. This is a quick and dirty introduction to video marketing for small businesses!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
 
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Strategies Small Businesses Should Take Into 2024

What works when it comes to marketing your small business is constantly changing. In this week's episode we are discussing marketing strategies that are going to be HUGE in 2024, as well as ways to go about implementing them. 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Nothing But Emails Service: https://theseasonedmarketer.com/services/
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Target Audience & Market Segmentation Explained

In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it.
When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers.
While your target audience is already niched down - segmenting them will help the efficiency of your marketing initiatives.
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How To Create A Marketing Plan in 3 Easy Steps

Small business owners - if you are looking to ramp up your marketing in 2024 then you NEED to create a marketing plan. We get it. Marketing plans seem intense, long, and like a lot of work, so we broke it down to its simplest form.
In this episode of the S.O.B. Marketing Podcast we give you 3 easy steps to follow to create a marketing plan that will guide you through 2024.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Lead Magnets in Marketing: What They Are and How To Make Them

Lead Magnets: one of the greatest content marketing tools a small business owner can use. But what exactly is a lead magnet?
In this episode of the S.O.B. Marketing podcast we talk in depth about what a lead magnet is, why small business owners should use them, and how you can create one.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer

Why You NEED To Niche Your Small Business

As a small business owner, you need to find your COMMUNITY. If you are trying to be everything to everyone - you end up being very forgettable to everyone. Watch this video for our in depth conversation on why you should niche down your small business and focus your time, effort, and money, on a specific target audience.
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer

Things Small Businesses Have To Be”Thankful” For

Happy Thanksgiving! 🦃 This week we decided to have some fun and share all the little things we are "thankful" for as small business owners. Let us know in the comments what you're "thankful" for as a fell S.O.B. - and don't forget to like this video and subscribe!
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
BLACK FRIDAY 50% OFF ROCK YOUR FAIR COURSE: https://seasonedmarketer.kartra.com/page/blackfriday

Marketing ROI: Explaining Return On Investment for Small Business Owners

We're diving into the world of Return on Investment (ROI) and showing you that it is nothing to be weary of. Learn the secrets to setting up your small business's marketing initiatives in a way that will make tracking ROI a walk in the park, AND what to do if calculating ROI is not a viable option.

Has AI Gone Too Far Or Is It Still Helpful For Small Business Owners?

We know that utilizing AI can be a game-changer for small businesses, but have some of these features gone too far? We discuss whether or not artificial intelligence advances are still helpful for businesses, how small business owners can use AI, and how to protect you and your customer's privacy.
Don't forget to hit that follow button and explore the Small Owned Business (S.O.B.) Marketing Podcast for more episodes that keep you in the loop about all the latest marketing trends.
Go out there and be the BEST SOB you can be!