S.O.B. (Small Owned Business) Marketing

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Episodes
Episodes



Dec 20, 2023
How To Create A Marketing Plan in 3 Easy Steps
Dec 20, 2023
Dec 20, 2023
49 min
Small business owners - if you are looking to ramp up your marketing in 2024 then you NEED to create a marketing plan. We get it. Marketing plans seem intense, long, and like a lot of work, so we broke it down to its simplest form.
In this episode of the S.O.B. Marketing Podcast we give you 3 easy steps to follow to create a marketing plan that will guide you through 2024.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Dec 13, 2023
Dec 13, 2023
36 min
Lead Magnets: one of the greatest content marketing tools a small business owner can use. But what exactly is a lead magnet?
In this episode of the S.O.B. Marketing podcast we talk in depth about what a lead magnet is, why small business owners should use them, and how you can create one.
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer



Dec 6, 2023
Why You NEED To Niche Your Small Business
Dec 6, 2023
Dec 6, 2023
34 min
As a small business owner, you need to find your COMMUNITY. If you are trying to be everything to everyone - you end up being very forgettable to everyone. Watch this video for our in depth conversation on why you should niche down your small business and focus your time, effort, and money, on a specific target audience.
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer



Nov 22, 2023
Things Small Businesses Have To Be”Thankful” For
Nov 22, 2023
Nov 22, 2023
24 min
Happy Thanksgiving! 🦃 This week we decided to have some fun and share all the little things we are "thankful" for as small business owners. Let us know in the comments what you're "thankful" for as a fell S.O.B. - and don't forget to like this video and subscribe!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Podcast Sponsorship Inquiries: https://sobmarketing.com/contact
Support This Podcast: buymeacoffee.com/sobmarketing
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Nov 15, 2023
Nov 15, 2023
32 min
We're diving into the world of Return on Investment (ROI) and showing you that it is nothing to be weary of. Learn the secrets to setting up your small business's marketing initiatives in a way that will make tracking ROI a walk in the park, AND what to do if calculating ROI is not a viable option.



Nov 8, 2023
Nov 8, 2023
43 min
We know that utilizing AI can be a game-changer for small businesses, but have some of these features gone too far? We discuss whether or not artificial intelligence advances are still helpful for businesses, how small business owners can use AI, and how to protect you and your customer's privacy.
Don't forget to hit that follow button and explore the Small Owned Business (S.O.B.) Marketing Podcast for more episodes that keep you in the loop about all the latest marketing trends.
Go out there and be the BEST SOB you can be!



Nov 1, 2023
Nov 1, 2023
48 min
Hey there, small business owners! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we're breaking down the basics of content marketing and why it's the key to building lasting relationships with your audience! 🤝
Joining us as a special guest is Jordan Ilderton, a CPA and business coach who knows a thing or two about crushing it in the content marketing game! Together, we explore the benefits of providing value-packed content to your target audience and how it can lead to increased brand loyalty and sales.
Whether you're a seasoned content marketer or just getting started, this episode is packed with advice as to why and how content marketing can take your small business to the next level. Don't forget to hit that subscribe button and check out the Small Owned Business (S.O.B.) Marketing Podcast for more episodes that will help you level up your marketing game. 🎧
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝙅𝙤𝙧𝙙𝙖𝙣 𝙄𝙡𝙙𝙚𝙧𝙩𝙤𝙣:
$10K Content Strategy Audit Call - https://ildertonbookkeepingllc.com/?utm_source=podcast-name&utm_medium=podcast&utm_term=s.o.b-%2410k-call&utm_content=s.o.b-%2410k-call&utm_campaign=%2410k-content-strategy-audit
Masterclass: How I Made $239k With A Small Audience - https://ildertonbookkeepingllc.com/nov-2023-masterclass/?utm_source=facebook&utm_medium=social&utm_term=personal%20outreach&utm_content=239k-masterclass&utm_campaign=masterclass
𝙏𝙝𝙚 𝙎𝙚𝙖𝙨𝙤𝙣𝙚𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙚𝙧:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com



Oct 25, 2023
Marketing Strategies for Small Business Saturday
Oct 25, 2023
Oct 25, 2023
50 min
Hey there, small business owners! Get ready for the holiday season and Small Business Saturday with our ultimate marketing guide! 💪🏼🛍️ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we're discussing Small Business Saturday, what it is, and why/how you should be planning your strategy out now! 🚀
Watch the full video to unlock the key benefits of leveraging this special day and discover marketing strategies and tips that will make your small business stand out from the crowd. Trust us, this episode is your secret weapon for supercharging your Small Business Saturday success! 💥🛍️
Don't forget to hit that follow button and check out the Small Owned Business (S.O.B.) Marketing Podcast for more episodes that will help you conquer the business world with confidence. 💪🏼
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothing But Emails Service: https://theseasonedmarketer.com/services/
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://smallownedbusinessmarketing.podbean.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How We Can Help
Looking for more marketing content? Check us out at The Seasoned Marketer.
Here at the Seasoned Marketer we are marketing experts who work to help small business owners go from CONFUSED to CONFIDENT in their small business marketing.
We can help with small business branding, small business social media, marketing strategy, digital marketing, email marketing, and more.









