S.O.B. (Small Owned Business) Marketing

SEO Is Changing in 2026: New SEO Terms You Need To Know

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).
We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior.
This week’s Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments! 
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:27 Marketing Hot Take:  Do We Have to Stay Up to Date With AI?
06:45 Understanding SEO and Its Evolution
12:20 SEO: Search Everywhere Optimization
19:09 GEO: Generative Engine Optimization
26:27 AEO: Answer Engine Optimization
40:19 TLDL; New SEO Terms You Need To Know
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The TRUTH About "Best Of" Awards (Are They Worth It?)

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.
This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them.
 
This week’s Marketing HOT TAKE: do you think “Best Of” awards are more effective for service based businesses, or do they boost all businesses equally? Let us know in the comments if you’re Team Service Based or Team Business!
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials. 
A community of like minded small owned businesses.
Free downloads and templates for you to jumpstart your marketing.
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:40 The Appeal of “Best Of” Awards
12:31 Driving Sales and Business Impact
20:54 The Reality Behind “Best Of” Awards
33:47 TLDL; The Truth About “Best Of” Awards
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
 
**Facebook: https://www.facebook.com/theseasonedmarketer 
 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

What’s Your Marketing Personality? (And How It Affects Your Marketing)

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.
In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing.
Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind.
Take the Marketing Personality Quiz here: https://theseasonedmarketer.com/marketingpersonality/
 
Let us know which marketing personality you are in the comments and whether you’re Team Personality or Team Budget!
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:16 Marketing Hot Take: Team Budget or Team Personality
04:48 Understanding Your Marketing Personality
06:53 The Analytics Ace
09:55 The Brand Builder
13:22 The Idea Generator
18:49 The Social Savant
24:26 The Content Crafter
28:23 The Hands-On Hero
32:50 The Strategy Streamliner
35:28 The DIY Dynamo
39:06 TLDL; The 8 Marketing Personalities
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Marketing Personality Quiz: https://theseasonedmarketer.com/marketingpersonality/
 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Mastering Holiday Marketing in 2025 for Small Businesses

Holiday season marketing - NOW is the time to start planning as a small business owner.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.
 
Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday
 
We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if you’re Team Capitalism (and think it’s normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism
06:54 The Importance of Early Planning in Marketing
11:12 Holiday Marketing Checklist FREE DOWNLOAD
12:13 Utilizing Data and Customer Insights in Marketing
20:09 Product Strategies for the Holiday Season
30:07 Engaging Existing Customers in Holiday Marketing Strategy
34:06 TLDL; Planning for Holiday Season Marketing
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday
 
The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE 
 
Podcast Episodes with The Design Demon:
https://youtu.be/9Ipub1BF24I
https://youtu.be/zPA3dyIVF4M
 
Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk 
 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com 
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

5 Steps to Starting Email Marketing as a Small Business Owner

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth.
Try out Flodesk: https://flodesk.com/c/THESEASONEDMARKETER
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:45 The Importance of Email Marketing
04:17 Setting Up Your Email Marketing Platform
16:16 Creating Your Email List and Lead Magnets
20:11 The Importance of Consent in Email Marketing
24:38 Sending Out Emails to Your Email List!
32:32 Segmenting Your Email List for Better Engagement
37:12 TLDL; Quick Recap of Email Marketing Steps
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Flodesk Affiliate Link: https://flodesk.com/c/THESEASONEDMARKETER
Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Are Google Ads Still Relevant in 2025?

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business. 
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the strategic advantages of using Google Ads, why AI is not as dominating as you may think, and the differences between other marketings strategies and Google Ads.
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:50 The Relevance of Google Ads in an AI World
10:02 AI vs Google Ads: The Ongoing Debate
18:07 Why Google Ads Remain Effective
27:59 The Impact of Big Brands on Google Ads
34:50 TLDL; Google Ads Are Still Relevant
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Community Sponsorships: A Hidden Gem in Small Business Marketing

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We also talk about how sponsorships can be tailored to fit various budgets, making them accessible for all businesses.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:50 Understanding Sponsorships
05:34 The Importance of Communication in Sponsorships
09:01 Community Engagement through Sponsorships
10:10 Budget Friendly Sponsorships
15:34 Volunteering as a Form of Sponsorship
22:02 Reputation and Brand Image
31:42 TLDL; Summary of Community Sponsorships
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 
 
**Facebook: https://www.facebook.com/theseasonedmarketer 
 
**Instagram: https://www.instagram.com/theseasonedmarketer 
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks)

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. 
This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on building brand loyalty, the significance of personalization, and the necessity of experimentation in marketing.
 
DO NOT SKIP THIS EPISODE! This is a great conversation for any small business owner looking to build a loyal consumer base.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:46 Introduction to Lucy Banks, founder of Million Billion Media
11:08 Being Customer Centric: The Importance of Audience Connection
13:02 Navigating Social Media Challengers and the Power of Email Marketing
17:13 Personalization in Marketing
20:25 Building a Sustainable Brand
23:33 Customer Experience and Loyalty
32:10 Nurturing Existing Relationships for Long-Term Success
38:54 Setting Boundaries and Managing Client Expectations
43:13 The Importance of Experimentation in Marketing
48:26 Overcoming Criticism and Staying True to Your Vision
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Million Billion Media: 
https://millionbillionmedia.com/
https://www.instagram.com/millionbillionmedia 
 
Professional Attention Seekers Podcast: https://millionbillionmedia.com/podcast/ 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Handle Negative Reviews of Your Small Business

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.
 
This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about how to reply with a measured approach. 
 
We also mention strategies for asking for reviews, handling “fake” negative feedback, and the significance of resolving customer issues to enhance your business’s reputation.
 
Have you recently dealt with some negative feedback or review? How did you handle it? Let us know in the comments.
 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:16 The Importance of Reviews
09:47 Responding to Reviews: Best Practices
23:28 Handling Negative Reviews: When to Stand Up
30:03 Taking Conversations Offline: Protecting Your Business
41:26 TLDL; The Power of Resolution and Communication when Dealing with Reviews
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
 
Episode Transcripts: https://sobmarketing.com/blog 
 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The Power of Brand Storytelling (with Special Guest Arielle from Mama Sol)

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community.
This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community, transparency, and trust is important inn building a brand.
 
Use “SMALLBUSINESSMAMA15” promo code for 15% off the Mama Sol website! https://www.shopmamasol.com/ 
 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
 
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
An extensive library of tutorials 
A community of like minded small owned businesses
Free downloads and templates for you to jumpstart your marketing
A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 
 
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
04:18 Arielle’s Journey with Mama Sol
18:15 Building a Community Through Storytelling
22:58 The Power of PR and Awards in Brand Trust and Recognition
31:03 Customer Retention Through Storytelling
41:15 Manifestation and Its Impact on Small Business Success
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Mama Sol website: https://www.shopmamasol.com/ 
(Use code “SmallBusinessMama15” for 15% off)
Mama Sol Instagram: https://www.instagram.com/shopmamasol/
Mama Sol Facebook: https://www.facebook.com/shopmamasol/
Mama Sol TikTok: https://www.tiktok.com/@shopmamasol
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog 
Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:  https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: Help@TheSeasonedMarketer.com