S.O.B. (Small Owned Business) Marketing

DIY Marketing Secrets: How to Leverage Free Tools & Resources

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!
 
The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need.
A membership includes:
🎥 An extensive library of tutorials
👯‍♀️A community of like minded small owned businesses
📝 Free downloads and templates for you to jumpstart your marketing
📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Interested in learning more about the S.O.B. Community? Visit skool.com/SOB
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DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by:
1. Leaving us a review on whatever platform you listen on.
2. Take a screenshot of the review!
3. Send us the screenshot at help@TheSeasonedMarketer.com
Two winners will be selected on Thursday, September 20th. Good luck!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/  __________________________
PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Rebranding Your Small Business | with Special Guest Rozabre from Sweet Rose Waxing Company

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.
This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent!
Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name.
 
DON'T FORGET TO FOLLOW!
DON’T FORGET TO JOIN OUR GIVEAWAY!
Win a free S.O.B. shirt by:
1. Leaving us a review on whatever platform you listen on.
2. Take a screenshot of the review!
3. Send us the screenshot at help@TheSeasonedMarketer.com
Two winners will be selected on Thursday, September 20th. Good luck!
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Sweet Rose Waxing Company:
social media platforms: @SweetRoseWaxCo
website: www.SweetRoseWaxCo.com
 
Join Our S.O.B. Community waitlist:  https://theseasonedmarketer.com/resources/ 
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PLEASE REMEMBER TO FOLLOW!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Website Tips For Small Businesses (Yes You Still Need A Website In 2024!)

Is your small business missing out on the power of a website?
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand.
We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building.
Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward!  ___________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
FREE Website Speed Check: https://developers.google.com/speed
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Is Apple STEALING Your Money? | New Surcharge on Small Business Owners

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode!
 
Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀
 
In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it.
 
Do NOT let Apple steal your hard earned money! 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities)

Thinking about turning your passion into a business? This episode is for you! ✨
 
In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.
 
Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 
 
🎨 Turned her passion into a thriving business 
 
🌟 Found her community and built strong relationships 
 
📈 Leveraged markets to achieve success 
 
📢 Promotes herself through meaningful customer communication
 
Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!
 
Make sure you read the Related Content section for more information on Southern Curiosities!
 
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Chapters:
00:00 Introduction
01:59 Southern Curiosities: Ethical Taxidermy and Art
10:15 Finding Your Audience and Building a Community
19:00 Finding Markets and Success
30:00 Success Metrics and Building Relationships
34:43 Post Communication to Build a Community
38:43 Navigating Pricing and Competition in the Market Industry
42:37 Support and Camaraderie in the Small Business Community
51:54 Taking the Leap: Pursuing Your Passion as a Business
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Southern Curiosities: 
 
Website: https://www.southerncuriosities.com
 
**Instagram: https://www.instagram.com/southerncuriosities/
 
**Facebook: https://www.facebook.com/southerncuriosities
 
**Tiktok: https://www.tiktok.com/@southerncuriosities
 
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
**TikTok: https://www.tiktok.com/@theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Direct Mail Marketing: A Hidden Gem for Small Business Success

Can direct mail marketing help your small business stand out in the digital age? 📬
 
In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to:
🎯 Get granular with your target audience
📇 Build your own direct mail campaign using postcards
📊 Make educated decisions to optimize your marketing efforts
 
Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734
 
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Use Facebook Groups to your Advantage as a Small Business Owner

Unlock the power of Facebook groups for your small business! 🌟
 
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners.
 
Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies:
👥 Joining existing Facebook groups to interact with your target audience
 
📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists.
 
Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies!
 
#facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing
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Chapters
 
00:00 Introduction and Relevance of Facebook
06:17 Joining Existing Facebook Groups
10:51 Interacting with Facebook Group Members
12:07 Gaining Insights from Group Discussions
16:29 Creating Your Own Facebook Group
17:58 Prioritizing Marketing Initiatives and Facebook Groups
19:51 Gathering Feedback and Going Live
27:50 Facebook Page vs Facebook Group
32:53 Cross-Pollination and Promotion
 
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Nothing But Email Membership: https://theseasonedmarketer.com/services/
 
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PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Mastering the Side Hustle: How to Balance a Full-Time Job and Small Business

Balancing a side hustle with a full-time job? We've got you covered!
This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn:
✅ Strategies for starting a side hustle while working full-time
📅 The importance of setting realistic goals and staying organized
📝 Creating an effective marketing plan
🧘‍♂️ How to avoid burnout and prioritize self-care
Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Maximizing Your Small Business Growth with Sponsorships: A How-To Guide

Unlock the power of sponsorships for your small business!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to:
📈 Increase brand visibility
🤝 Build strong community relationships
💰 Find affordable sponsorship opportunities
📊 Track and measure performance
Join us to learn about leveraging sponsorships to grow your small business.
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Stop Watching, Start Doing: Create Engaging Content for Your Small Business

Small business owners 🗣️ Stop consuming and start creating!
 
In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough.
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend:
https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com