S.O.B. (Small Owned Business) Marketing

SEO is Changing in 2025 - Here's What Small Businesses Need to Know

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)
With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust.
In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. 
We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards. 
 
This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at help@TheSeasonedMarketer.com. OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:30 Introduction to SEO Changes
03:32 Understanding SGE and Its Impact
07:53 The Importance of SEO for Small Businesses
15:32 Google’s E-E-A-T Guidelines for Content Creation
25:18 The Long-Term Game of SEO
31:01 SGE Specific Tips
34:00 TLDL: Key Takeaways on SEO and Website Content Strategy
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The Power of Mission and Vision Statements for Small Businesses

What is your small business’s guiding star for 2025?
Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. 
In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success.
Now is the perfect time to create a mission and vision for your small business! And if you need help creating one, don’t hesitate to reach out to us, or better yet - join our S.O.B. Community! There you can get our advice, as well as advice from other small business owners on the same journey.
 
Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:30 Understanding Mission Statements
17:27 Understanding Vision Statements
20:39 Practicality of Mission and Vision
25:44 TLDL: Mission and Vision Statements synopsis
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Trends for 2025 Small Business Owners NEED to Hear

Happy New Year S.O.B.s! 🎉
This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you.
From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025.
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters: 00:00 Thank You For Listening & Please Leave a Review
02:58 Identifying Key Marketing Trends for 2025
05:51 The Rise of AI in Marketing
15:58 Voice Search and Voice Commerce: The Future of Search
17:33 Video Content: The Dominant Marketing Medium
30:37 Social Commerce Continues to Grow
38:33 The Evolution of Personalization in Marketing
49:31 Experiential Shopping: Creating Memorable Experiences
54:53 TLDL: Key Marketing Trends for 2025 synopsis _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

The Marketing Game: Our Parents Guess Our Marketing Adventures

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.
 
We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:27 Family Game: Guess the Story
03:00 Market Research at the Sonic Drive Thru
05:14 Networking Gone Wrong
13:02 Recording Mishap - No Audio
17:10 Sign Twirling for an Urgent Care Center
20:24 To Show or Not to Show: Controversial Imagery
25:56 Wrap-Up and Reflections
 
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

5 Must-Have Tools for Small Business Owners in 2025

Ready to level up your marketing game in 2025?
 In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever.
Scroll to the RELATED CONTENT section for links to each of the tools we mentioned.
 
𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:09 Essential Marketing Tools for Small Businesses in 2025
04:11 Opus Clip: Revolutionizing Short-Form Video Content Creation
11:04 Flodesk: The Ultimate Email Marketing Tool
17:02 Google Analytics: Understanding Your Audience
20:14 Building Communities with Skool
24:35 Streamlining Customer Interactions with ManyChat
31:15 TLDL: Top Marketing Tools for Small Businesses in 2025
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Flodesk:  https://flodesk.com/c/THESEASONEDMARKETER
 
Opus Clip: https://www.opus.pro/?via=TSM
 
ManyChat: https://manychat.com
 
Google Analytics: https://marketingplatform.google.com/about/analytics/ 
 
Skool: https://www.skool.com/referref=6b726cada2eb410685edbef08a9a8071 
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

12 Days of Christmas Marketing Tips for Small Business Owners in 2025

Happy Holidays, small business owners!
 This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.
We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.
 
 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
06:40 1. Understanding Your Target Audience
09:02 2. Data Driven Marketing Adjustments
12:30 3. Focus on Three Marketing Initiatives
14:58 4. Quarterly Marketing Plan Reviews
19:43 5. Networking: The Key to Small Business Success
22:55 6. The Power of Gratitude in Business
26:42 7. Data Driven Decisions: The Seven Week Rule
30:19 8. Embracing Creativity: New Marketing Strategies
33:39 9. Build Community: The Importance of Connections
38:22 10. Engaging on Social Media
44:30 11. Mapping the Customer Journey
50:04 12. The Importance of Consistency in Marketing
55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Podcast episodes mentioned:
3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU
How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA
Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

How to Build a Standout Brand in Your Niche: Insights from Special Guest Cork & Fizz

Struggling to stand out in your niche? This is the episode for you!
 
 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷
 
Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:
✨ How to define your brand and communicate it effectively📣 Tips for standing out in a crowded market🤝 Building a loyal audience by staying authentic to your mission
 
Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!
 
Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
_________________
 
Chapters:
00:00 Thank You For Listening & Please Leave a Review
05:14 The Beginnings of Cork & Fizz
23:15 Understanding Your Target Audience
26:26 Marketing and Unique Selling Points
30:19 Community Engagement and Learning
36:59 Overcoming Imposter Syndrome
42:18 The Importance of Experimentation in Wine AND Marketing
48:11 Finding Your Niche and Unique Selling Point
51:50 More About Cork & Fizz
 
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
Cork & Fizz: https://www.corkandfizz.com
 
The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Practicing Gratitude In Your Small Business

Happy Thanksgiving S.O.B’s! 
This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.
 
Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com. 
We hope you have a wonderful Thanksgiving with friends and family.
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
02:28 The Impact of Gratitude on Productivity and Perspective
10:03 The Non-Linear Growth of Small Businesses
16:33 Creativity and Idea Generation from Gratitude 
23:57 TLDL: Embracing Gratitude in Business
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Marketing Minority-Owned Businesses (with Sweet Rose Waxing Co.)

Marketing a minority-owned small businesses comes with unique opportunities. ✨
 
In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing.
 
Learn more about available resources and strategies to amplify your brand.
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
 
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
01:25 Marketing for Minority-Owned Businesses
04:22 The Impact of Identity on Business Promotion
15:30 Building Community and Networking as a Minority-Owned Business
20:55 Marketing Strategies for Minority-Owned Business
21:58 Resources for Minority-Owned Businesses
29:58 Final Tips for Minority-Owned Businesses
 
_________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Advertising VS. Marketing: What's The Difference?

Confused about the difference between marketing and advertising? You’re not alone!
 
 In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the  key differences between marketing and advertising, and why focusing on both will help you reach your target audience.
 
If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode!
 
 
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
 
PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!
 
_________________
Chapters:
00:00 Thank You For Listening & Please Leave a Review
04:16 Defining Marketing and Advertising
09:26 Marketing Goals vs. Advertising Goals
10:48 Building Relationships for Small Business Growth
19:05 The Importance of Feedback in Marketing
23:43 TLDL: Key Takeaways on Marketing vs. Advertising
_________________
 
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
 
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
 
_________________
 
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
 
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
 
**Youtube:   https://www.youtube.com/@TheSeasonedMarketer
 
**Facebook: https://www.facebook.com/theseasonedmarketer
 
**Instagram: https://www.instagram.com/theseasonedmarketer
 
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com